Currently XFX is the only company to be offering the Alien vs. Predator bundle with ATI Radeon 5850, 5870 and 5770 graphics cards. AVP (Alien vs. Predator) as it stands is one of the few current DirectX11 supported games and visually looks stunning so should definitely boost sales for these XFX video cards.
Unfortunately, the present AVP bundles are only available in Norway, Sweden and Denmark. However, other European markets should start receiving them soon.
Users with a valid AVP bundle SKU will need to download the game using Steam. More information on this can be found here.