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Technology News
Apple Stores to feature ‘appcessory’ sections
Matt - November 10th, 2011 11:00 AM
Tags: appcessory, Apple, jawbone, up
With a growing number of gadgets controlled by iPhone apps, such as the Parrot AR.Drone, being introduced to the market there needs to be a place to pick up all of these cool gadgets. Well, where better than an Apple Store?!
Apple will be branching out slightly and introducing a new section to their already hugely popular Apple Stores. The dedicated ‘appcessory’ sections will feature a selection of iPhone controlled toys, health trackers and entertainment devices and will most likely be arriving sometime in the near future.
Jawbone is one company who have ventured into this market with the Jawbone UP, a personal health monitor.
Bandar Antabi, Vice President and Head of Special Projects at Jawbone said, “Apple is absolutely going to be a driving force in the push of appcessories. I wouldn’t be surprised if we didn’t start seeing appcessory sections within some of the Apple Stores in the near future.”
The Jawbone UP will be launching in Apple Stores on November 17th, in the UK.
“Appcessories are going to play a significant role in the future of smartphones and applications,” Antabi said. “We will begin to see more and more companies integrate applications with accessories and other devices that can complement your smartphone experience.”
“There is a lot of motivation for retailers to create specific appcessory sections within their storefronts to better promote this growing range of products.”
What do you make of this news? Let us know in the comments section below.
