EA has just announced it has formed a partnership with Toy Island to brand a line of sports equipment.
Apparently designed solely to “bring the excitement of videogame simulation outside onto the fields of play”, the products will feature sensors to give feedback on technique, speed and power.

“Our goal is to take the EA Sports brand deeper into the fabric of sports, and into new markets that allow more people to unleash their inner spirit of sports and competition,” said Peter Moore, president of EA Sports.

“With Toy Island, we’ve found a partner that shares EA Sports passion for quality and innovation. We’re excited to be working with them to bring to market unique products that are sure to be captivating for young athletes.”

George Vorkas, the president of Toy Island, said: “We could not be more thrilled with the opportunity to work with EA Sports on what we think is the next level of sporting goods.”

“To take games that so many of us play with and make them relatable on a physical level to kids that have grown up playing EA Sports videogames, is something that we are delighted to do.”

The products will be designed for baseball, basketball, American football, hockey and soccer .Aimed mainly at children between the ages of 3-12.