Entrepreneurs: Your Online Presence Is Everything


A good online presence is crucial for any company. Even if you don’t generally conduct your business or sell online as you’re a local shop or service (such as a florist or launderette) you’re not immune to this. People searching for the businesses will be looking online, and if your online presence is lacking or missing completely, it’s going to mean losing out on potential customers. But how exactly do you make a good impression, and set yourself apart from your competition? Here are some examples.

Invest in a Fantastic Website

Your website is the main way you will be making a good impression online, so this is the first thing to consider. It’s usually the first thing customers will see of your business, so it needs to make a good impression. Unless you’re an expert, your best bet would be to speak to a website designer, who can make something custom to your business. You won’t want anything that looks amateur or spammy cluttered with ads. It should be fast, responsive and provide all of the information that customers need. You will need clear contact details, links to your social media accounts and a search bar so customers can easily find information which isn’t on the front page.

Have A Responsive App Created

A smartphone app is a great way for small and medium-sized businesses to get ahead of their competition. This is the perfect way to essentially get your business onto the phones of your customers. It gives you the opportunity to have all of your information, products and contact details in their pockets, only ever a click of a button away. It makes you look like a reliable and trustworthy business which is useful if you’re new to the game. Let’s face it, a scam company isn’t going to go to go through the hassle of setting up an app. Potential customers know this, and it can reassure them that you are safe to shop with. You will need to invest in the services of an app designer, someone experienced in UX design would be a good option since they’re more likely to provide customer satisfaction and are well versed in usability and ease of use. You could research some different app creation companies and find one that’s right for your business.

Write An Engaging Blog

One of the best things you can do for your business’s online presence is to write a business blog. By doing this you can grow an audience, it shows your potential customers that not only are you a legitimate business but you also know what you’re talking about. A blog also helps to boost your website in search engines and can lead to more organic traffic. Blog posts encourage social shares, and this is a fantastic free way to get your name out there. You could write the content yourself, or you could work with a talented freelance writer online, there are plenty of sites which can connect you. You could state what kind of post you wanted writing, and they will know the style and presentation that people expect from blogs so perfect if you’re unsure where to start.