In a recent study, it has been revealed that just under 50 per cent of the British population now own a smartphone, with a majority of those phones being powered by Google’s Android operating system.
The new study, carried out by analysts Kantar Worldpanel ComTech, reveals that Android is the more dominant operating system in the UK smartphone market powerinf half of the handsets currently being sold.
RIM’s BlackBerry OS has been revealed to be the second most popular OS with 22.5 per cent and Apple’s iOS has an 18.5 per cent stake.
The study was carried out over a 12 week period, up to October 2nd, and revealed that 70 per cent of all mobile phones sold in the UK during the three month period were smartphones. However, the study ended before the Apple iPhone 4S UK release, which resulted in record figures for Apple’s new iDevice.
Despite the vast number of smartphone users, sales commentators don’t believe that people are using their smartphones to their full potential.
“People are still pretty much using them for calls and texts,” said Gartner analyst Carolina Milanesi speaking with the Guardian. “What’s needed is for people to be educated more by the handset companies about what they can do with the device.”
She added: “Apple is good at showing people how they can use apps, but other companies need to move away from saying they’ve got five-megapixel cameras or whatever. But I think next year we will see people using these devices more effectively as more apps become available on low-end devices, especially as those become more powerful.”
Do you own a smartphone? If so, which handset have you opted for? Let us know in the comments section below.