Jessops, the UK’s leading photographic retailer, has announced two in-store demonstrations days for the new Olympus E30 DSLR. The in-store demonstration days will take place on Friday 21st and Saturday 22nd February at the London New Oxford Street, Birmingham Temple Row, Cardiff and London White City stores.

Olympus expert staff will be showcasing the exciting new digital SLR and will be providing shoppers with advice, hints and tips and exclusive demonstrations of the new product. This is a great opportunity for photography enthusiasts to check out a fabulous new piece of equipment and learn about photography from the experts. Customers will also receive a free Olympus card reader with every demonstration! (While stocks last.)

The new Olympus E30 certainly packs a punch with a long list of impressive features. Key features include:

• 12.3 megapixel live MOS sensor, which guarantees the capture of all image details, right down to the smallest minutiae
• Built-in image stabiliser with up to five steps efficiency
• Face and Background Control for beautifully balanced exposures of foreground subjects and background scenery
• Easy-to-apply Art Filters for enhanced creativity (Pop Art, Soft Focus, Pale&Light Colour, Light Tone, Grainy Film, Pin Hole)
• 5 frames per second continuous shooting

Priced at £1099 the Olympus E30 is a model aimed at the serious photography enthusiast. The Olympus E30 with 14-42mm Lens will be available exclusively from Jessops stores or online at www.jessops.com. With every purchase of the Olympus E30, customers will receive a free Olympus E-system swing bag via redemption from Olympus until 31st March 2009.