Nintendo shift 3DS target audience

Gaming, News


Nintendo US boss Reggie Fils-Aime has recently confirmed that they would be shifting the target audience for the Nintendo 3DS, which has primarily been for the hardcore Nintendo gamers instead of the more casual gamers.

Fils-Aime has this to say, “In terms of other genres, absolutely we will continue to push the envelope with new, unique, differentiated experiences that you can only get on the Nintendo 3DS and that widen the consumer demographic.”

Although a shift in target audience will be happening soon, it doesn’t mean that current 3DS titles will be abandoned, they’ll still be very worked on as much as the titles aimed at casual gamers.

“Our two big holiday titles for this year will certainly broaden the audience. Everyone loves Mario, [and] everyone loves to play Mario Kart.”

Do you own a Nintendo 3DS? If yes, what games do you play? Let us know in the comments section below.