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Pure, the world-leading radio maker, have just launched ‘PURE Music’, which is a cloud-based on-demand music service allowing the user to discover and listen to millions of music tracks for just £4.99 a month.

The service will be available through any of PURE’s wide range of internet-connected digitial radios, smartphones and computers. The service will go live in the UK during December 2011.

To register for the service, you need to visit TheLounge.

Colin Crawford, PURE’s director of marketing says: “Whether you are into chart hits or would prefer a trip down memory lane, PURE Music is the perfect service to allow you to find music and listen to individual tracks, full albums, or even mixtapes perfectly matched to your mood. PURE Music is now at the heart of all of our internet radios, making it child’s play to find and enjoy any music you want directly on your favourite listening device. Forget the hassle of downloading and ripping – just search and enjoy.”

The service also incorporates PURE Tag, which is a unique, free, tagging service which lets users bookmark tracks they hear on the radio, and subsequently explore around those tracks via the powerful search and recommendation facilities of the PURE Lounge, to discover more about the artist and their back catalogue, podcasts, or even branch out and discover similar and related artists.

It will be interesting to see how the PURE Music service works alongside services such as Spotify to provide users with a simple and inexpensive way of listening to music.

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