When you’re selling online your user interface is one of the most important things to get right. When a customer is browsing your site you need to make it as simple as possible for them to make the journey from finding a product all the way up to buying and paying for it. If it’s a hassle for them to do, they aren’t likely to come back. When you’re competing with well polished sites that offer a one click buy service, any tiny inconvenience will put customers off using you again. There are all sorts of different ecommerce platforms out there, so how do you know which one to choose? To help you make that decision, we’ve put together a list of the most popular ecommerce platforms and the pros and cons of each.
Magento is one of the most popular ecommerce platforms out there and it’s used by loads of huge companies. The reason that it’s so popular is that it has an extensive list of features that can help you to increase sales. As well as it’s easy to operate interface, you can use it to run marketing campaigns and create coupons. However, it does have its issues. There are a lot of common SEO problems in Magento that can seriously harm your site if you don’t get on top of them. One of the main problems that people have reported is duplicate content across multiple pages on your site. It’s easy for this to slip under the radar but Google will penalize you for this and drop you down in the search results. Magento is also quite tricky to use if you don’t have that much experience. In general, it’s better suited to larger companies with a bigger budget rather than smaller businesses that are just starting out.
Shopify is a far better option for people with less experience running an ecommerce store. It deals with the entire process from end to end with a lot of helpful guidance along the way. Shopify has a couple of great features that set it apart from other ecommerce platforms. It’s compatible with other established sites like eBay or Etsy so you can extend your reach. It also has a ‘buy’ button that you can embed on social media sites so customers can easily buy your product straight from an advert without having to go to the site and find it manually.
Big Cartel is a great ecommerce platform that is specifically targeted at artists. Their main focus is on smaller companies so they don’t offer quite as many features as other platforms like Shopify or Magento but if you’ve only got a few products, you should be ok. The main downfall of Big Cartel is that it doesn’t have a search option. For some companies, it’s not a huge issue but if you’re starting a store with lots of products then you might want to consider a different platform.
These are the three best ecommerce platforms out there and one of them should perform all of the functions that you need.