Everything You Need to Know About Mobile Loyalty Programmes


In a digital world that is always evolving, businesses are working hard to retain loyal customers. With so many competitors offering great deals, it’s hard to stay true to one brand all the time. In recent years, mobile loyalty programmes have taken off. Our mobile phones let us do so many things now, and getting the best loyalty card schemes is one of them.

Long gone are the days of having to remember to take your loyalty card with you when you go for a coffee. Now it’s right there on your smartphone at a moment’s notice. With technology being so advanced, you can even make payments and redeem rewards via smartwatches as well.

Customer loyalty isn’t just important for the retailer, but consumers want them too. A study has found that 40% of customers would want to shop with the same brand again if they had a loyalty programme.

But how can you make the most of them? In this article, we’ll tell you which brands have the best loyalty programmes and how you can take full advantage of them.

What Are Loyalty Programmes and How Do They Work?

Let’s first start by explaining what loyalty programmes actually are. At the crux of it, they are rewards programmes from companies which are designed to keep customers buying from them.

Almost all loyalty programmes are slightly different, but they all follow the same premise.

Basically, the more a customer buys from a company, the more incentive they will get to return from the rewards they get. Mobile loyalty rewards are much more convenient as they are always with you. Even if you’re a frequent traveller, your mobile will keep your cards with you everywhere.

Let’s take a look at the different kinds of mobile loyalty programmes and which companies use them.

Cash Back Programmes

Cashback programmes do what they say on the tin. When customers reach a specific cash amount or reach a time limit, they can redeem the rewards on their card for cash.

You’ll find cash back programmes most commonly implemented across credit card sites. A 2017 survey found that 42.7% of consumers had used and redeemed rewards with a cash back programme.

It’s an easy to use and understand programme and definitely has its perks. But, what makes a lot of loyalty programmes popular is the element of instant gratification. It’s not a discount scheme, you have to wait a while before reaping your reward.

American Express has one of the most popular cashback loyalty programmes. It gives customers 5% cash back on purchases made with the card for the first three months they’re with them.

Source: Pexels.com

New Customer Loyalty Perks

Some brands have exclusive deals for new customers to keep them shopping with them, rather than the competitor. When new customers sign up with them, they get a reward. This is usually a free cash amount that they get to spend with the brand to get a taste for their products.

This gives new customers an incentive to ‘try before you buy’. If they like the brand’s products, they will be more likely to stay with them and come back to them for more.  Another popular aspect of these kinds of programmes is for existing customers to receive a reward for referring new customers to join.

Oddschecker has a range of popular new customer perks. The loyalty rewards they offer include £20 worth of free bets as well as bonus deposits. Customers can essentially play for free until their free bet amount has been spent, and if they enjoy playing they can continue to play.

Source: Pexels.com

Points Programmes

Points programmes are some of the most popular among retailers. They’re an easy to understand system, with points programmes, customers receive points with each purchase they make with a brand. When you earn enough points, you can redeem them instore to buy an item or product.

It’s not a discount system – you don’t get any money off. But instead, you get a ‘free’ item after you’ve spent enough with the brand. Most brands have a dedicated app for their points rewards system to make it easy for customers to get on board and gives a greater incentive to buy.

Starbucks has one of the most popular points programmes. People who come in to buy anything from the menu are rewarded with a ‘star’ which is the same as a point. After they make enough purchases they can redeem them for a free menu item.

Source: Pixabay.com

Mobile loyalty programmes are a great way to receive rewards just for buying things. Brands want you to stay true to them and not the competitor. This works great for you as you can get special deals just for signing up and buying stuff. Customers love it, brands love it, it’s a win-win. What are you waiting for? Sign up and start getting rewards.